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THE EASIEST WAY TO REACH RUSSIAN-SPEAKING COMMUNITY
OF CALIFORNIA AND BEYOND
DIVERSIFY YOUR MARKETING
THE EASIEST WAY
TO REACH
SLAVIC
COMMUNITY
DIVERSIFY YOUR MARKETING
THE EASIEST WAY TO REACH
SLAVIC COMMUNITY
THE EASIEST WAY TO REACH
SLAVIC COMMUNITY
DIVERSIFY YOUR MARKETING
our
Live events
Meet the most publicized and highly anticipated projects in the Russian-speaking community.
To go beyond advertising and create meaningful experiences, RAM has become the center of community life, producing several major annual events and serving as a source of information and inspiration for over 250,000 households.
Experience
Slavic Hospitality
at its Best!
THE BEST BY RUSSIAN-SPEAKING COMMUNITY BUSINESS AWARDS CEREMONY
FEATURING MISS CALIFORNIA INTERNATIONAL GRAND FINALE
The BEST by Russian-Speaking Community VIP Award Ceremony is a highlight of community’s business life and celebrates success. It features the most successful companies, community leaders, volunteers and artists. Every year Russian-speaking consumers of California Region vote for best companies and individuals via: RAM.vote. Top rated companies get awarded for their excellence and customer’s satisfaction. The competition is featured in the elite community media outlets.
FRI, NOV 3 2023
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Connect
with local
communities
international kids festival
The International Kids Festival is an annual event that brings together thousands of families from Russian-speaking, Latino, Asian-Pacific, African-American and other communities. The festival provides direct exposure to ethnic consumers, thereby building a lasting connection with these vast market pools.

IT’S YOUR TIME TO SHINE!
Got a talented group of kids who dance, sing, or play musical instruments? Showcase their talent on a professional stage at the International Kids Festival! Casting in progress now with limited number of performance slots available!
SAT, MAY 25
2024
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Education
Career & Business
Multicultural Business & Career Expo
Multicultural Business & Career Expo is an annual event that offers resources in several major areas – business development, career advancement, health, education, and non-profits. The Expo is aimed to promote growth of local economy, reduce unemployment, and inspire education and career growth. The event provides a showcase of local businesses, government organizations and non-profits, improves consumer confidence, educates small business owners about the government contract opportunities, and connects leading employers with the local workforce professionals.

The Business sector of the Expo provides an excellent platform for businesses to personally connect with multicultural consumers. Event attendees get an exceptional opportunity to reinforce community presence, promote certain programs among the multicultural consumers, and deliver information about the overall benefits offered by their organization.
SEP
2023
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Beauty Pageant
miss california international
Miss California International beauty pageant is an annual event that provides promising young women with a platform to showcase their community leadership, educational achievements, and professional accomplishments.
FRI, NOV 3
2023
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Spectacular Christmas Celebration
Christmas Lights
for Underprivileged Children
"Christmas Lights" was conceived as a charity action aimed to serve underprivileged children of our region during the Holiday season. Over the past ten years this compassion project has escalated into a major charity program fueled by the collaboration between the corporate giants, small business owners, and community leaders. This event is a "one- night celebration" that makes a lasting difference in lives of children in-need. It breaks the grip of poverty by reassuring the children that they are worthy of love, care, and a chance for happiness despite the economic and personal hardships
Dec 10
2023
Sponsorship request
more info
VOLUNTEERS SIGNUP  
Slavic Hospitality at the State Capitol
Annual Russian-Speaking Community Partners Capitol Reception
The Annual Russian-Speaking Community Capitol Reception is a milestone that shows the progressing relationship between the Slavic community and members of the legislature. Each year, we strive to break away from old stereotypes that hinder Slavic Californians from actively engaging in civic activities within their communities. The reception helps to reassure our people that California policymakers do not relate to our local Russian-speaking community solely through politics. It took us years to break the stereotypes that Slavic people held about their government, and now we aim to preserve this fragile trust and encourage more civic engagement.
FEBRUARY
2024
Sponsorship request
more info
VOLUNTEERS SIGNUP  
our
PUBLIcations
After Sergey Ivannikov founded RAM, he successfully published the first Slavic Business Directory, launched a Russian-language newspaper, and an English-language magazine. These three media products quickly became essential communication tools, helping Slavic immigrants stay connected with their world, culture, and each other.
California Live Podcast
Discover our popular podcast, which engages our audience by sharing exclusive stories and interviews about influential community figures and significant events.
WATCH | LIKE | SUBSCRIBE | SHARE
Watch now on Youtube
@CaliforniaLivePodcast
www.CaliforniaLivePodcast.com
Inform you about significant community personalities & affairs through exclusive stories and interviews.
• Do you make a difference in the community?
• Have you changed someone's life?
• Are you developing, or have you already built a unique product?
If you answered "Yes," please contact California Life Podcast
at (916) 519-6461
Latest events highlights
RAM is an important organizing center for major multicultural community events which are regularly attended by many key business, community and political leaders, as well as thousands of children and young people who are future leaders of the community.
BUSNESS AWARDS CEREMONY & GALA
Our annual signature event is dedicated to an acknowledgment of organizations & experts voted Best for their exceptional services rendered to the Russian-Speaking residents of our region. These winners are selected by Slavic consumers via the community’s media link: RAM.vote
View Highlights
our
services
RAM specializes in “marketing that matters” with the type of campaigns that constructively and positively impact our immigrant communities which, in turn, serves to build consumers’ trust and loyalty.
  • Cross-cultural Marketing
    Building Bridges for Lasting Results.
    At RAM our objective is simple, give you the power to connect with the Russian-speaking residents in more personal and meaningful ways. We do it in two steps. First, we adapt your idea to the specifics of the Russian-speaking market. Second, we deliver it to the Slavic consumers via specific media channels. We build this connection using the services listed below.
  • Message Adaptation
    Have a product, service, or a message you want to deliver to the Russian-speaking community? Tell us what it is and we will make sure it reaches your target audience without getting lost in translation. Let us adapt your campaign to the cultural specifics of the Russian-speaking consumers so it bypasses cultural barriers.
  • Market Analysis
    Not an expert on the Slavic community? Let us guide you through the dynamics, demographics, and specifics of the Russian-speaking consumers.
  • Creative Development
    The Russian-speaking market is not ordinary. Your campaign shouldn’t be either. Every RAM artwork, press, or creative is handcrafted to give your message a perfect fit into the Slavic perception.
  • Strategy Formulation
    You have something to say? We will make sure they’ll listen. Let us connect the dots by channeling your message straight to point of the Russian perception. We specialize in strategy formulation that allows you to penetrate the Russian-speaking community one step at a time until you know you’ve hit a home run.
  • Campaign Management
    We set you up on a journey inside the mysterious Russian soul. We’ll be there to guide you through every step of the way. We don’t believe in pre-sets. Our media and marketing campaigns are creative, dynamic, and carefully nurtured.
Who
we are
Meet our team and find out how we can help you to expand community outreach
The RAM team has been helping exceptional clients reach out to and connect with the vast and diverse Russian-speaking community of California and beyond.
Reach out
To extend our reach beyond typical advertising formats and create diverse and culturally enriching experiences, we have now established ourselves at the center of the Russian-speaking community life, now producing major events and serving as a vital source of information and inspiration for over 1,000,000 Californians.
Publications
Among other things, we publish the “NEW TIMES MAGAZINE”, the “SLAVIC OBSERVER E-NEWSPAPER”, “RUSSIAN TIME MAGAZINE”, and the very popular community source of information, “RAM.DIRECTORY".
Distribution
Our award-winning publications are regularly distributed in popular locations, including Slavic churches, Grocery Stores, Offices of our Advertisers, and to our Subscribers. Our team has accumulated wide experience in all aspects of media presentation amounting to dozens of years of media, promotion and advertising experience within the Russian-speaking community.
Over the years, our client base has consistently grown and presently ranges from small local businesses, churches and non-profits to large corporations, such as Wells Fargo and AT&T. We attribute our continuing and growing success to an uncompromising commitment to our values – integrity, professionalism and a long-standing celebration of our local communities that we are fortunate to represent.
Slavic Americans
Demographics & Market Analysis
  • WHO THEY ARE
    There is an estimated 1,100,000 Russian-speaking residents living in California. Russian-speaking community includes over 150 ethnic minorities from the 15 republics of the former Soviet Union all united by 1 common language. Slavic-American population incorporates people of multiple ancestry including Russian, Ukrainian, Armenian, Lithuanian, Latvian, Hungarian, Czech, Polish, Slovak, Uzbek, Kazakh, Georgian, Moldavian, and other. Although each ethnic group has its own cultural identity, a majority of Slavic people speak Russian as their first or second language at home.
  • WHERE THEY RESIDE
    Residents of Slavic descent are primarily concentrated in the Greater Sacramento Valley, San Francisco and Bay Area, and Southern California. According to the US CENSUS 2010 California is fourth largest geographical cluster for the Russian-speaking Americans in the nation. Sacramento Valley alone hosts a community of over 250,000 Russian-speaking consumers.
  • WHY MARKET TO THEM
    Russian-speaking community is a vast, affluent, and quickly-developing market. Slavic Americans tend to be brand-oriented and loyal consumers. Based on the US CENSUS 2010 data the Slavic community makes up approximately 6% of total US population which makes Slavic Americans the third largest single ethnic group in the country. The average size of a Russian-speaking family is 5 people. 74% of the Slavic population is over the age of 25, 54% are homeowners. The average annual income is $68,000 per household.
  • HOW TO REACH THEM
    Have a product, service, or message you want to deliver to the Russian-speaking community? Tell us what it is and we will make sure it reaches your target audience without getting lost in translation. For over 25 years Russian American Media has been helping clients make a meaningful and lasting connection with the Russian-speaking consumers. We use our expertise to guide you through the dynamics, demographics, and specifics of the Russian-speaking market.
WHO THEY ARE
There is an estimated 1,100,000 Russian-speaking residents living in California. Russian-speaking community includes over 150 ethnic minorities from the 15 republics of the former Soviet Union all united by 1 common language. Slavic-American population incorporates people of multiple ancestry including Russian, Ukrainian, Armenian, Lithuanian, Latvian, Hungarian, Czech, Polish, Slovak, Uzbek, Kazakh, Georgian, Moldavian, and other. Although each ethnic group has its own cultural identity, a majority of Slavic people speak Russian as their first or second language at home.
WHERE THEY RESIDE
Residents of Slavic descent are primarily concentrated in the Greater Sacramento Valley, San Francisco and Bay Area, and Southern California. According to the US CENSUS 2010 California is fourth largest geographical cluster for the Russian-speaking Americans in the nation. Sacramento Valley alone hosts a community of over 250,000 Russian-speaking consumers.
WHY MARKET TO THEM
Russian-speaking community is a vast, affluent, and quickly-developing market. Slavic Americans tend to be brand-oriented and loyal consumers. Based on the US CENSUS 2010 data the Slavic community makes up approximately 6% of total US population which makes Slavic Americans the third largest single ethnic group in the country. The average size of a Russian-speaking family is 5 people. 74% of the Slavic population is over the age of 25, 54% are homeowners. The average annual income is $68,000 per household.
HOW TO REACH THEM
Have a product, service, or message you want to deliver to the Russian-speaking community? Tell us what it is and we will make sure it reaches your target audience without getting lost in translation. For over 18 years Russian American Media has been helping clients make a meaningful and lasting connection with the Russian-speaking consumers. We use our expertise to guide you through the dynamics, demographics, and specifics of the Russian-speaking market.
25 YEARS IN NUMBERS
directories published
1,000,000+
clients served
2,000+
families served at community events
200,000+
copies of newspapers published
10,000,000+
copies of magazines published
400,000+
Our Awards & Recognitions
Meet our team
Our professional team produces all media “in house”, including professional translation, and all aspects of photo, video and graphic design. This allows us to offer both low-cost and the highest quality products to our clients.
  • Sergey Ivannikov
    RAM Founder & CEO
    Read Sergey Ivannikov bio →
  • Alisa Yurchenko
    Chief Financial Officer
  • Mila Karpekina
    RAM Executive Assistant
  • Mona Ghaffarian
    RAM Marketing Director
  • Oksana Krutiy
    RAM Marketing Advisor
  • Tetyana Shaginyan
    RAM Editor-in-Chief
  • RAM Sofia Tsymbal
    RAM Visual Journalist
  • Victoria Dmitrieva
    RAM Visual Journalist
  • Evgen Kim
    RAM Production Manager
  • Elya Yudit
    RAM Journalist
  • Elena Plotnikova
    RAM Journalist
  • Alessandra Ensch
    RAM Journalist
  • Olga Sigmundson
    RAM Journalist
  • Oleg Ivannikov
    RAM Graphic Designer
  • Vlad Kotserubov
    RAM IT / Network Manager
  • Egor Volfovich
    RAM Graphic Designer
  • Svetlana Gold
    RAM Photographer
  • Mikhail Gold
    RAM Photographer
  • David Henderson
    RAM Legal Advisor
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RAM representatives are available to answer any questions and assist you
Monday through Friday, from 10am to 4pm.

Want to speak with one of our Marketing Advisors face to face?
Please call (916) 299-1777, or visit RAM California Headquarters:
1851 Heritage Lane, Ste 141, Sacramento, CA 95815